Architects are trained to design buildings—but too often, firm leaders rely on intuition when making critical business decisions. When is it safe to hire? How much should a firm invest in business development and marketing? Which KPIs really matter for long-term, sustainable growth? This session translates business fundamentals into clear and simple metrics to support confident decision-making. The presentation introduces simple formulas and practical benchmarks to evaluate staffing needs, business development spend, marketing investment, and overall firm financial health. Participants will learn how to move beyond instinct and anecdotal advice by using actionable KPIs tailored to architecture and design practices. The session emphasizes clarity over complexity—providing tools that can be immediately applied to reduce risk, improve leadership decision-making, and support equitable, sustainable firm growth. Ideal for principals, partners, emerging leaders, and firm managers seeking to align design excellence with financial resilience and equitable, sustainable growth.