Connie  Dyson, Director, Brand Marketing and Public Relations at the National Civil Rights Museum Connie Dyson, has served in the Marketing and Communications department for the National Civil Rights Museum for over 15 years. She earned her BA in African-American/ Black Studies from Smith College and her Master of Journalism from the University of Memphis. She and her team develop overarching strategies to increase the Museum's brand and mission awareness, which includes advertising, media, events, and public relations. These efforts differentiate the Museum as a destination attraction, civil and human rights thought leader, and educational resource.