In this session, learn the fundamentals of successful AE firms that provide the basis for making well-grounded business decisions. We will learn how firms can transition from being professionals providing services, to highly tuned businesses that can identify the needs of the marketplace and create services and products that can be profitable. Rather than just seeking out new projects that merely build upon your current skills, we will discuss having a business-thinking mindset that would lead to firm growth and future opportunities. We will explore the importance of a pipeline and business development that can lead your firm into more exciting and profitable territory.