TOUR: Nike HQ: Serena Williams Building
Date & Time
Friday, October 13, 2023, 11:00 AM - 3:45 PM
Susan Barnes Robin Wilcox Louise Foster Wilson Smith III

 Join renowned architecture firm Skylab, as they lead us through a curated architectural tour of the iconic Serena Williams Building on the Nike Global Campus located in Beaverton, Oregon.  The will tour begins with check-in and a quick lunch at Nike HQ. Tour attendees will then explore the Serena Williams Building with Skylab architects, Susan Barnes, Amy Duvall, and Nita as they discuss the building’s unique design elements, sustainable features, and how they integrated Serena Williams' ethos into the building's design. Attendees will then step into the future of retail as we visit Nike's cutting-edge retail labs and explore the intersection of design, technology, and consumer experience as you see the latest innovations in store design and presentation. We will end the tour with an engaging Q&A session with Wilson Smith and a panel of Nike designers. Here, you will gain insights into the design process, career opportunities, and the impact of architecture on product design.

Learning Objectives:

  1. Design Integration: Participants will explore how the Serena Williams Building seamlessly integrates architecture and design to create a functional, aesthetically pleasing, and emotionally resonant space.
  2. Sustainability: Explore sustainable design principles and practices incorporated into the Serena Williams Building, emphasizing the importance of environmentally conscious architecture.
  3. Innovation in Retail: Investigate the future of retail through the exploration of Nike's retail labs, understanding how architecture can enhance the consumer experience and adapt to evolving trends.
  4. Design and Career Opportunities: Discover career pathways in architecture, design, and the sports industry through discussions with Nike designers and recruiters, inspiring participants to pursue their interests and passions.


  • Please arrive by 11:00 in Hotel Lobby. Tour will depart promptly at 11:15 AM.
  • You must utilize the transportation provided in order to participate on this tour due to security and badging.
  • Please meet in the Lobby of the Hilton Portland Downtown.
Location Name
Hilton Hotel Lobby
Full Address
Hilton Portland Downtown
921 SW 6th Ave
Portland, OR 97204
United States
Course Credit
Number of Credits
2.5 Learning Units